Samuji works out of their shop and design studio in Helsinki, Finland to design timeless pieces that are ethically and sustainably produced. By playing with texture and material, Samuji creates unique pieces that remain classic without being predictable their designs are meant to serve a purpose and yet carry a story. The first Samuji womenswear collection was launched in Spring 2011, and a menswear capsule collection was introduced in Fall 2013. All items are crafted out of quality materials from European and Japanese suppliers, produced in Europe by carefully selected manufacturers.